Founded: By Ashoka Fellow Mr. Anshu Gupta in 1998


Overview: A unique resource mobilization initiative providing clothes and other basic amenities to millions in the far-flung villages by turning one’s wastage into a resource for another. Initiated in 1998 with just 67 clothes, we now send out 80 to 100 tonnes of material every month , in 21 states of India. A force of over 300 volunteers, GOONJ is implementing its various initiatives through over 150 grassroot organisations, panchayats, Ashoka fellows & social activists in parts of 20 states of the country. GOONJ has recently been awarded the ‘Indian NGO of the year’ award for its governance and practices.


A short documentary on Goonj


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