Update as on 20th Sep 2014 : A J Raghuvendra, a 22 yr old student from Hyderabad won the competition.
The Union Ministry of Women and Child Development recently launched a Logo Design Competition for the ‘Beti Bachao Beti Padhao’ Campaign.
The logo for the campaign ‘Beti Bachao Beti Padhao’ is to be developed through crowd sourcing with the purpose of including the logo in all advertisements issued by the Ministry of Information and Broadcasting and also for mass campaign through conventional and social media.
The Global Logo Design Competition shall have the following objectives:-
• Creation of a Logo for a campaign aimed at improving child sex ratio and promote value of the girl child
• Highlight the absolute importance of education in empowering girls
• Ensuring engagement with the youth of the country on this issue as they are the future parents
• Ensuring ownership of the issue by the masses as stakeholders and generating awareness through the competition.
The ‘Beti Bachao Beti Padhao’ campaign will be a major inter-ministerial initiative of Government of India bringing together Ministries/Institutions/Civil societies in a rational effort to reverse the declining sex ratio. The Union Ministry of Women and Child Development will be nodal ministry and will be assisted by Ministry of Health and Family Welfare, Ministry of Human Resource Development and Ministry of Information and Broadcasting in this endeavour.
The last date for receiving entries is 3rd August, 2014. The winning entry will receive a cash award of Rs. 50,000/- and national recognition. Entries can be emailed to email@example.com
The details of the logo competition for ‘Beti Bachao Beti Padhao’ can be obtained from www.wcd.nic.in