Not many of us know these brands by the name of its holding company- Madura Fashion & Lifestyle. But that doesn’t change the fact that they have revolutionised India’s readymade apparel and retail market. Madura Fashion & Lifestyle is defined by its brands – Louis Philippe, Van Heusen, Allen Solly, Peter England and People – brands that personify style, attitude, luxury and comfort.
A division of Aditya Birla Nuvo Ltd., it is one of India’s fastest growing branded apparel companies and a premium lifestyle player in the retail sector.
Louis Philippe launched in India in 1989, Van Heusen in 1990 and Allen Solly in 1993 are leading players in premium Men’s garments.